Cork
The importance of the material for the evolution of wine
Cork
The importance of the material for the evolution of wine
The world of cork
it has always been running parallel to the wine,
in a discreet background,
serving as an ally so that the wine can ripen,
evolve, improve over time,
slowly,
with the rhythm of being a natural product.
A traveling companion
that leaves all the prominence to wine,
and rejoices in its successes,
because it also feels them its…
Cork is the material that best suits the needs of your wine and is the most sustainable closure that exists.
Increasingly, sustainability is a rising value, both for companies and for end consumers, who demand more transparency from brands and modify their preferences based on their values.
Not surprisingly, international studies such as the one published by Nielsen consultancy in 2018 affirm that80% of consumers choose brands with whom they share values, with sustainability being one of the most important values for consumers.
In terms of quality perception, wines closed with natural cork are perceived as higher quality wines, and it is the preferred closure of 90% of consumers around the world (Cork Initiative).
In addition to a sustainable product, which improves the positioning and adds value to the wine, it helps it in its evolution, allowing a natural micro-oxygenation that contributes to the preservation of the wine and an improvement over time.